Sony selected a team of 8 people - Sony managers, Interaction-Ivrea researchers and designers Dunne & Raby - to do an intense 4-week workshop. The goal was to come up with concepts for a possible Sony intervention in the Torino 2006 Winter Olympics. These concepts would serve as a platform to gain insights for both design practice and education.
The workshop centered around services: the possibility of creating meaningful and aesthetic manifestations of services.A collection of concepts was generated, looking at how Sony could have performers that become device-service hybrids in the event.